A Recipe Created out of a single man’s endeavor for perfection. Over 150 years ago, Johan A. Boman created the first pinch of general, a flavor revolution at the time. General has a large range of products in Sweden and is also spread internationally. General is a full-bodied snus – a blend of more than 20 tobaccos topped with a drop of bergamot oil. This creates a strong flavor that is spiced with a touch of pepper and citrus. It took some 1500 days to perfect. This happened 160 years ago in Gothenburg, Sweden and since then it has been the gold standard; the #1 snus. In short: The Original.